Advantech Helps Speed Up Delivery and Logistics for E-commerce

Posted by Kari Grosser on Sep 17, 2018 10:30:00 AM

With the ubiquity of IoT and development of related platforms, e-commerce has become even more prominent. To drive consumer purchase intentions, e-commerce companies must devise creative marketing strategies.

Besides the wide variety of affordable goods the e-commerce companies offer, it is the quality of their logistics services that is becoming of higher relevance to consumer satisfaction. With immediacy and availability being virtually implicit influences in consumer decisions to purchase their favorite products online (as opposed to making purchases in traditional brick-and-mortar stores), how quickly and conveniently goods can be delivered are thus important considerations made by customers choosing between online shopping platforms. To improve their competitiveness, e-commerce businesses must therefore ensure that their logistics efficiency is high, because in light of this logic, it has a direct and positive influence on consumer purchase behaviors.

System Requirements

This customer, a world-leading e-commerce platform in the US, was looking to secure market share in China. As a customer-centric and service-oriented enterprise, the customer was seeking to improve the consumer experience by shortening delivery times. With order processing times identified as a major bottleneck, the customer's warehouse logistics system required upgrading, part of which was aimed at accommodating automated guided vehicles (AGVs) to assist warehouse staff with shortening order processing times. This setup would also allow for a complete analysis of the work process, from order allocation through to delivery.

The major benefit of upgrading the superseded computer system used at the customer's workstation was the increase in the volume of goods handled. To further ensure that efficiency could be maintained under a higher workload, multi-display systems were installed to facilitate workflow monitoring. Given the potential impact of system downtime, a fanless system was adopted to minimize the risk of system downtime, a fanless system was adopted to minimize the risk of system failure due to dust intrusion, which is typical of traditional computers that use a fan (especially in dust-filled warehouse environments). In addition to these low-level hardware upgrades, the customer was advised to upgrade to these network backbone to enhance network stability, facilitate the interconnection of individual workstations, and ensure stable data transmission.

To meet these requirements, the solution recommended to the customer comprised MIC-7700 industrial PCs, EKI-7710 Ethernet switches and EKI-6632 Wi-Fi access points.

System Description

ecommerce system description

MIC-7700 industrial PCs were installed at each logistics workstation. The MIC-7700 was selected because of the high-performance processing it provides for a relatively low-cost desktop PC, and this was particularly  pertinent given the overall cost of multiple installations. Its compact and single-wire I/O design also facilitated deployment, while the fanless configuration and wide operating temperature ( -10° to -50°C) will reduce future maintenance efforts and the risk of equipment failure due to dust intrusion or overheating. For future I/O expandability, Advantech's I-Door technology can be utilized to allow for installation of PCIe x20 cabling (1~4 slots).

Product Information

eki-7710 eki-6332 mic-7700 b
EKI-7710 EKI-6332 MIC-7700
Managed Ethernet Switch Wi-Fi Access Point Compact Fanless System
  • 8 x IEEE 802.3 af/at PoE Gigabit ports + 2 Gigabit Copper/SFP combo ports
  • XM function enables fast deployment
  • -40 ~ 75°C wide-range operating temperature (EKI-7710G-2CPI)
  • Compliant with IEEE 802.11 b/g/n
  • External RP-SMA connectors for 2T2R antennae
  • MIMO 2x2 11n
  • Intel 6th/7th Generation Core I Desktop CPU (LGA1151) with Q170/H110 chipset
  • 2 x RS-232/422/485 and 4 x RS232 serial ports (with expansion cable)
  • -1 x 2.5" HDD, 1 x CFast, 1x mSATA and 1 mini-PCIe with SIM


Advantech's solution is expected to help the customer boost the efficiency of its order processing, thus shortening lead times. With this upgrade, the customer can minimize shipment losses and other shipping mistakes, thus improving customer satisfaction. 


Topics: Industrial Communication, Modular IPC

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