With the ubiquity of IoT and development of related platforms, e-commerce has become even more prominent. To drive consumer purchase intentions, e-commerce companies must devise creative marketing strategies.
Besides the wide variety of affordable goods the e-commerce companies offer, it is the quality of their logistics services that is becoming of higher relevance to consumer satisfaction. With immediacy and availability being virtually implicit influences in consumer decisions to purchase their favorite products online (as opposed to making purchases in traditional brick-and-mortar stores), how quickly and conveniently goods can be delivered are thus important considerations made by customers choosing between online shopping platforms. To improve their competitiveness, e-commerce businesses must therefore ensure that their logistics efficiency is high, because in light of this logic, it has a direct and positive influence on consumer purchase behaviors.